Privacy Policy - ScreenWho

Last updated: June 17, 2026

ScreenWho ("the app", "we", "us") helps you identify actors and characters on a TV or movie screen by pointing your phone's camera at it. This Privacy Policy explains what data the app processes, how, and your choices. By using ScreenWho you agree to this policy.

Plain-language summary: ScreenWho uses your camera to detect faces on a screen. When a face is detected, a cropped image is sent to our server, which uses third-party recognition services (Amazon Web Services and OpenAI) to identify the actor. We do not create accounts, we do not sell your data, and we do not knowingly store the face images you scan beyond the time needed to return a result unless you explicitly choose to send an optional cropped-face diagnostic after reporting a wrong result.

1. Data we process

a) Camera images and face data

• The app accesses your device camera only while you are actively scanning.
• Face detection runs on your device to find faces in the camera frame.
• When a stable face is detected, a cropped face image and, in some cases, the surrounding video frame is sent to our backend server to identify the actor.
• These images may contain biometric facial data. They are processed solely to return an identification result and are not used to identify you, the user.

b) Recognition results and history

Identification results such as actor name, character, show or film, and notable roles are stored locally on your device as scan history, capped at the most recent 100 entries. This history never leaves your device unless you choose to share it.

c) Technical data

• Standard request metadata, such as IP address and timestamps, may be processed transiently by our server and hosting provider for security, rate-limiting, and reliability. We do not build advertising profiles.
• The app sends a stable per-install device identifier with backend requests. We use this identifier for scan limits, rate limiting, abuse prevention, and tying feedback to the related scan. It is not used for advertising or cross-app tracking.

d) Optional feedback diagnostics

• From the actor detail sheet, you can submit thumbs-up or thumbs-down feedback about an identification result.
• Feedback submissions include app activity such as your rating, any selected reason, scan ID or token information, result metadata, and the per-install device identifier described above.
• If you submit thumbs-down feedback, you may opt in to upload a diagnostic cropped face image. This crop option is unchecked by default.
• The feedback diagnostics path uploads only the cropped face image you opt in to send. It does not upload the full camera frame.
• Feedback metadata and optional diagnostic crops are used to debug and improve the reliability of identification guesses. They are not used for advertising, sale, or creating user profiles.

We do not collect your name, email, contacts, or precise location. We do not use device identifiers for advertising or cross-app tracking.

2. How we use the data

• Detect faces and identify actors or characters you scan;
• Return show, film, and filmography information;
• Maintain your on-device scan history;
• Review optional feedback and diagnostics to improve service reliability;
• Protect the service against abuse, including rate limiting and fraud or spam prevention.

We do not use your data for advertising, and we do not sell or rent personal data.

3. Third-party services

Each provider processes the data under its own terms and privacy policy. We share only what is necessary to perform the identification.

4. Data retention

• Face images and frames are processed to produce a result and not intentionally retained by us after the request completes. Cached recognition or metadata may be stored briefly to improve performance and reduce repeat lookups.
• Optional diagnostic cropped face images are stored privately in AWS S3 with server-side encryption and are scheduled by default to expire after 30 days.
• Feedback metadata, including thumbs-up or thumbs-down metadata, selected reason, per-install device identifier, and result metadata, is stored in AWS DynamoDB and is configured by default to expire after 90 days.
• Scan history is stored locally on your device until you delete it or clear app data or uninstall the app.
• TTL and lifecycle expiration may be completed asynchronously by AWS or other infrastructure/provider retention systems.
• Third-party providers may retain transient logs according to their own policies.

5. Your choices and rights

• You can deny or revoke camera access at any time in your device settings. The app cannot scan without it.
• You can clear your scan history in the app, or clear the app's data or uninstall to remove all local data.
• To ask questions about your data, contact us at the address below.

Depending on your region, such as the EEA, UK, or California, you may have additional rights such as access, deletion, or objection. Contact us to exercise them.

6. Children's privacy

ScreenWho is not directed to children under 13 or the minimum age in your jurisdiction. We do not knowingly collect personal data from children.

7. Security

We use industry-standard measures, including encrypted transport over HTTPS and access controls, to protect data in transit and on our servers. No method of transmission or storage is 100% secure, but we work to protect your information.

8. Changes to this policy

We may update this policy from time to time. Material changes will be reflected by updating the "Last updated" date above and, where appropriate, an in-app notice.

9. Contact

ScreenWho
Email: soymarketing@gmail.com

If you have concerns we have not resolved, you may have the right to contact your local data protection authority.